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Make Next Year's Even BetterNot long after the ABC Annual Report Competition had established itself in the business community, entrants began to inquire about the possibility of buying a written analysis of their reports. Our initial response was to pass on this opportunity. According to our number crunchers, offering that service at a price that was even halfway reasonable would wind up costing us money. Still, the requests continued to arrive, and a few years later a change in our judging process inspired a review of that initial decision. This time, it turned out that we could offer a concise analysis, chock full of valuable information, for a fee that would be attractive to those on both sides of the transaction. The fee was set at $600, and has remained at that level for a decade. (So, come to think of it, has the Competition’s entry fee.) We’ve been able to stem the twin tides of inflation and avarice by a near-constant scrutiny of the processes used to generate the data that goes into each analysis. With that in mind, we will continue to offer the service for a fee that becomes more attractive with each passing year. Finally–and we cannot emphasize this too highly–while the analysis is based on information gathered during the evaluation period, it’s a wholly separate entity and has no influence whatsoever on the Competition results.
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